Monthly Archives: April 2015

The Impact of Color on Consumer Purchase Behavior

    To get consideration from shoppers at the point of purchase, brands have to stand out among the clutter of competing products. One way of achieving this is through package and label color – an often overlooked, but important … Continue reading

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Product Label Printing and Packaging

Well designed packaging quickly identifies a brand to current users, and tries to persuade those who are not using it, to try it. In the average supermarket, over 10,000 items are competing for the customer’s attention. More often than not, … Continue reading

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